From SEO and content marketing to social media interactions and paid advertising, there are dozens of subsections of online marketing– and it’s up to you to decide which methods are right for your start-up.
Breaking Down Online Marketing
When it comes to online marketing basics, you can essentially break things down into four categories: search engines, content creation/distribution, social media and paid advertising.
Depending on the nature of your start-up, some strategies may be more lucrative than others.
It’s as much trial and error as anything else, but this guide will allow you to see the importance of each category and can help point you in a particular direction. Let’s analyze each of the four sections and provide some tips along the way.
Search engine optimization (SEO) is essentially the method by which your website and Internet pages get ranked on the major search engines. You typically do this by targeting specific keywords, developing quality content, and constantly analyzing and tweaking your structure.
With the evolution of local search over the past few months and years, Google has made it easier than ever to target based on location. Using the tools they provide, you can establish a business page with Google+ and automatically appear in local search results.
In conjunction with SEO, you will want to develop a detailed content marketing plan. This includes actionable steps for creating and disseminating content to the masses. The Google search algorithms reward quality content. As such, your ability to consistently produce content that matters to your audience will help you gain visibility.
While most people imagine content as news articles and blog posts, it extends much further. Depending on your audience, your content marketing strategy may consist of visual elements like videos and pictures.
Social media is more influential than ever in marketing, and even impacts your start-up’s search engine rankings. Using platforms like Facebook, Twitter, LinkedIn, and Pinterest, you can humanize your firm and reach people where they are. You can create a community of people interested in your start-up – and these people can easily share your content.
For best results, ensure your social media profiles are fully developed, accurate, and consistently updated.
On your social media page, you may choose to not just post about your own business updates. Consider what people interested in your start-up may also be intrigued by. If your start-up is in the technology sector, sharing interesting and fun tech news is a great way to get fans to share your posts.
Much like traditional print advertising, paid internet advertising allows you to reach people when and where you want. When using Facebook Advertising or Google AdWords, you will typically operate on a pay per click model – or PPC.
Before starting any paid advertising strategy, it’s important to understand costs can add up quickly when you are presenting your ads to hundreds of thousands (and possibly millions) of people. This is where the budgeting feature comes into effect. All paid advertising channels allow you to set hourly, daily, weekly, or monthly budgets. In essence, once you reach a certain threshold, your ad is discontinued until the next designated period starts. Use these to your advantage until you get a good idea of your ROI.
It’s best to not start a PPC strategy without expert advice.
Don’t Enter Blindly
While some people say the best strategy is to dive in head first and not look back, that’s not ideal when it comes to internet marketing. For optimal results, take it slow and learn how each moving part works from the bottom up.Need help contact Youroffice.com
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